Work With Me

Building the revenue system that runs without you.

I work with growing B2B companies when the sales motion, pipeline, messaging, or operating rhythm isn’t holding together the way it should. Usually a team in place, but no clear system yet. Revenue happening, but not reliably.

Let’s Talk
Sketch-style illustration of an open notebook with problem-solving notes

Ways to Work Together

The work usually starts with the Diagnostic, moves into the Revenue System Reset, then continues through advisory support or deeper hands-on leadership when the company needs it.

Revenue System Diagnostic

A focused assessment across six audit lenses. What’s working, what’s broken, where the system has gaps, and what to fix first.

Revenue System Reset

A structured engagement to audit the system, capture knowledge, design the operating model, enable AI, and install the rhythm that keeps it running.

Ongoing Advisory

Continued support running and improving the revenue system. An outside perspective from someone who already knows the business, the team, and where the friction lives.

Need more hands-on help? In some cases I can step in as fractional revenue leadership for a defined period. Let’s talk.

What the Work Can Look Like

Here’s what changes.

Sales & Pipeline

  • A pipeline that doesn’t depend on you
  • A repeatable sales process your team can run
  • Deals that close without you in every conversation
  • Comp plans that drive the right behavior

BD & Partnerships

  • Referral channels that produce consistently
  • Partnerships with real revenue attached
  • A BD motion that doesn’t rely on your relationships
  • A system instead of luck

Sales Team & Rhythm

  • A team that knows what it owns
  • A weekly cadence that keeps things honest
  • Reps who improve without you coaching every deal
  • A sales leader ready to step in when the time is right

Message & Process

  • A sales message the team can actually deliver
  • Playbooks that capture what’s in your head
  • A process that travels without you
  • Tools and workflows that get used

Growth & Next Move

  • Clarity on what to build next
  • A pipeline that produces without feast and famine
  • A growth plan the team can execute
  • A direction you can make decisions from

✓ Good fit if…

  • You run a growing B2B company and revenue is happening, but not reliably or predictably.
  • The sales motion works when the right person runs it but doesn’t transfer cleanly to the rest of the team.
  • Pipeline, messaging, follow-up, CRM, or meeting rhythm are inconsistent enough to cost you real money.
  • You want a system built, not just advice on what one should look like.

✗ Probably not a fit if…

  • You’re pre-revenue or still finding product-market fit.
  • Your revenue system is already running well and producing predictable results.
  • You’re looking for theory, a polished deck, or validation rather than actual change.
  • You’re not willing to look honestly at what’s broken, including decisions leadership made.

Start Here

Revenue System Diagnostic.

A short, paid assessment that audits your revenue system across six lenses, identifies the primary constraints, and gives you a clear recommended next move.

Learn More Let’s Talk

Most engagements start here. You get a clear picture of what’s working, what’s broken, and a specific recommendation for what to build next.

What you receive:

  • Diagnostic Report
  • Findings Call
  • Recommended Next Step
“
Dean worked with me through some of the most important decisions I’ve made as a CEO, and he helped us build the sales foundation the company needed to grow. He has a rare ability to see what’s actually going on and help you fix it.
— Jason Jaynes, CEO, eCatholic

Ready to build the system?

Start with the Diagnostic or just reach out.

Let’s Talk