About
I’ve learned this the hard way.
I build revenue systems for growing B2B companies. The sales motion, the operating design, the AI layer, and the rhythm that keeps it running after I’m gone.
Most of what I know came from being responsible for the outcome.
I’ve been the founder who had to sell before there was a sales system. Who learned the pitch through trial and error while also running everything else. Who hired the first rep, watched it not work, and had to figure out why. Who stayed in every deal longer than made sense because stepping out meant losing it.
I eventually built my way out of that. Built the motion, scaled the team, and sold the company. The process of going from founder-dependent to something the team could actually run without me, I understand it at a level most advisors don’t. Because I had to live it before I could help anyone else with it.
I’m not teaching theory. I’m teaching what I had to learn the hard way.
Now I build revenue systems for growing B2B companies. The full picture: ICP, sales motion, pipeline discipline, messaging, team roles, AI workflows, meeting rhythm, and what happens after the close. Not frameworks. Not advisory at arm’s length. The actual work of building something that runs.
I’ve been responsible for the revenue number. Made the personnel calls that didn’t go well. Learned what actually changes a company’s trajectory and what just looks like it will. That’s what I bring into every engagement.
Dean worked with me through some of the most important decisions I’ve made as a CEO, and he helped us build the sales foundation the company needed to grow. He has a rare ability to see what’s actually going on and help you fix it.— Jason Jaynes, CEO, eCatholic
Entreprenuership is hard. So is spelling it.— Me
What I’ve Come to Believe
Growth exposes what was informal.
Systems and roles that worked at one stage break at the next. That’s not failure. That’s growth doing its job.
What can’t transfer can’t scale.
If the revenue motion only works when the right person runs it, it’s not a system. It’s a dependency. Those require different solutions.
Honest conversations beat polished theater.
Most leaders don’t need more performance. They need help saying the true thing.
Some work still requires a human being.
Tools can summarize, draft, and automate. They can’t build trust or read the room.
A Few More Things About Me
Austin is home.
I live here with my wife, two kids, dog, and many plants.
I care about community.
A lot of my best work starts with bringing good people into honest conversation.
Faith matters to me.
Catholic education, service, and formation have shaped a lot of what I care about.
I like serious work, not serious people.
The work can matter deeply without everyone pretending to be more important than they are.
Revenue that runs on a system, not hustle.
Let’s figure out what yours needs.
Let’s Talk