Practical help
when sales still
depends on you.
I get founders out of the sales seat by building teams that close without them.
Started and built three businesses in services and software. Worked with hundreds of clients. Generated tens of millions in revenue. Sold Vertify. I’ve been the founder who had to close every deal before there was a sales system. That’s the exact problem I help founder-led companies solve now.
Where Things Usually Break
Sales still depends too much on the founder.
You’re still the closer, the translator, the rescuer, and the accountability system, all in one.
Pipeline is active but not dependable.
There are conversations happening, but not enough rhythm, quality, or follow-through to trust the forecast.
BD is happening, but not as a system.
Relationships, referrals, and partnerships exist, but they aren’t producing consistently.
The sales message lives in your head.
It works when you say it. It doesn’t transfer cleanly to anyone else on the team.
You’re not sure what to build next.
More leads, a better process, a sales leader, or just more discipline. Hard to know without a clear diagnosis.
Ways to Work Together
The work usually starts with the Diagnostic, moves into the 90-Day Reset, then continues through advisory support or deeper hands-on leadership when needed.
Diagnostic
A short, focused assessment to find exactly where sales still depends on you, and what to fix first.
90-Day Reset
A guided engagement to capture what you know, build the sales motion, install the rhythm, and start transferring ownership to the team.
Ongoing Advisory
Keep the system running and improving, with an outside partner who already knows the business.
Need more hands-on help? In some cases, I can step in as fractional sales leadership for a defined period. Learn more.
When sales still depends on the founder, Dean is the person I’d call.— Jason Jaynes, CEO, eCatholic
Dean’s List
An email newsletter with a short list of things I’m reading and thinking about, plus one piece I write myself. Mostly about leadership, work, hard conversations, growth, and the human side of building something.
Sales still depends on the founder?
We should talk.
Let’s Talk