Revenue systems
for growing
B2B companies.
I build the sales motion, pipeline discipline, and operating design that make revenue scale.
Started three businesses in services and software. Worked with hundreds of clients. Generated tens of millions in revenue. Sold Vertify. The revenue system was the difference every time.
Where Revenue Systems Break
Pipeline is active but hard to trust.
There are conversations happening, but the forecast is as much hope as data. Good months follow bad ones without a clear reason.
The sales motion lives in people’s heads.
The best seller knows what to say and how to close. When they’re not in the room, something gets lost every time.
BD runs on relationships, not a system.
Referrals and partnerships exist, but they depend on who shows up in the right room. Nothing about it is repeatable.
AI is underused or used in the wrong places.
The team occasionally opens a chatbot. But AI isn’t reducing manual drag or making the sales motion any easier to run.
Revenue leaks after the close.
Handoffs are rough. Renewals aren’t managed. Expansion is accidental. The biggest untapped source of growth is already inside the existing customer base.
Ways to Work Together
The work usually starts with the Diagnostic, moves into the Revenue System Reset, then continues through advisory support or deeper hands-on leadership when the company needs it.
Revenue System Diagnostic
A focused assessment across six audit lenses. Clear picture of what’s working, what’s broken, and what to fix first.
Revenue System Reset
A structured engagement to audit, capture knowledge, design the operating system, enable AI, and install the rhythm that keeps it running.
Ongoing Advisory
Keep the system running and improving with an outside partner who already knows the business, the team, and the motion.
Need more hands-on help? In some cases I can step in as fractional revenue leadership for a defined period. Learn more.
Dean didn’t just tell us what was wrong. He built the system to fix it.— Jason Jaynes, CEO, eCatholic
Dean’s List
Dean’s List is three to five things worth your time, plus one idea worth sitting with longer. It moves between business and life, looking a little closer at what helps us get better at both.
Revenue that runs on a system, not hustle.
Let’s figure out what yours needs.
Let’s Talk