About

I’ve learned this the hard way.


Built three companies. Sold one. Worked with hundreds of clients. Helped create tens of millions in revenue. I’ve also made the kinds of mistakes people make when they’re moving fast, carrying too much, and trying to figure it out in real time.

That’s why I do this work now.

Sketch-style illustration of Dean Dzurilla with his family

Most of what I know came from being responsible for the outcome.


I’ve been the founder who had to sell before there was a sales system. The leader trying to create structure while the work was already moving. The person carrying decisions that affected customers, employees, cash, momentum, and family.

That’s where most of my clients are when we start working together. Somewhere in the messy middle between survival and scale, where what got them here isn’t enough to carry what comes next.

I don’t talk about business in abstractions. I bring real experience from rooms where payroll, marriages, and reputations are all on the line. A clear outside read, practical judgment, and a track record of helping leaders change how their story ends.

Entreprenuership is hard. So is spelling it.
— Me

What I’ve Come to Believe

Growth exposes what was informal.

Systems and roles that worked at one stage break at the next. That’s not failure. That’s growth doing its job.

The person is rarely the whole problem.

Most team issues are clarity, ownership, or communication problems in disguise.

Honest conversations beat polished theater.

Most leaders don’t need more performance. They need help saying the true thing.

Some work still requires a human being.

Tools can summarize, draft, and automate. They can’t build trust or read the room.

A Few More Things About Me

Austin is home.

I live here with my wife, two kids, dog, and many plants.

I care about community.

A lot of my best work starts with bringing good people into honest conversation.

Faith matters to me.

Catholic education, service, and formation have shaped a lot of what I care about.

I like serious work, not serious people.

The work can matter deeply without everyone pretending to be more important than they are.

Something’s stuck.

Tell me what’s going on.

Let’s Talk