Strategy

The Absolute Worst Marketing Campaign in History

Campaign, Strategy / deandzurilla_wx4grw

Hoover’s free flights offer: the worst, most ill-fated, poorly conceived, poorly executed, illogical, and above all, costly marketing campaign from a dominant brand. — You won’t …

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This Brilliant Marketing Strategy Costs $0.12

Business, Strategy / deandzurilla_wx4grw

A school teacher builds million-dollar businesses on Laffy Taffy — Alison J. Prince, now the creator of four multi-billion dollar businesses, has a story a lot of us may find familiar: …

This Brilliant Marketing Strategy Costs $0.12 Read More »

Strategy

The Absolute Worst Marketing Campaign in History

This Brilliant Marketing Strategy Costs $0.12

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