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6 Ways GenZ is pushing for a new marketing model on the blockchain using user-generated storytelling. — There has been much made of blockchain

When blogging takes ages & ads no longer work. — Blogging is an interesting journey. At the beginning, hitting the publish button seems to be the

The language of illustration & how it is applied differently between product & marketing — There’s no hard or fast rule here. You can find an

Hoover’s free flights offer: the worst, most ill-fated, poorly conceived, poorly executed, illogical, and above all, costly marketing campaign from

Adapted from Perennial Seller: The Art of Making And Marketing Work That Lasts In an interview, the novelist Ian McEwan once complained

Seven things to do right now to get noticed. — You don’t need a complicated marketing plan, selfie strategy, or growth hack to market yourself.

A school teacher builds million-dollar businesses on Laffy Taffy — Alison J. Prince, now the creator of four multi-billion dollar businesses, has a

After “Strategy”, value is probably the most abused word in marketing. A quick survey of agency, consultancy, studio and