6 Ways GenZ is pushing for a new marketing model on the blockchain using user-generated storytelling. — There has been much made of blockchain intersecting with the…
How Influencer Marketing Needs to be Decentralized Read More »
When blogging takes ages & ads no longer work. — Blogging is an interesting journey. At the beginning, hitting the publish button seems to be the most difficult step. Once you a…
Side Project Marketing Is the New King Read More »
The language of illustration & how it is applied differently between product & marketing — There’s no hard or fast rule here. You can find an illustration style that maps to both t…
Product Vs. Marketing Illustration Read More »
Hoover’s free flights offer: the worst, most ill-fated, poorly conceived, poorly executed, illogical, and above all, costly marketing campaign from a dominant brand. — You won’t …
The Absolute Worst Marketing Campaign in History Read More »
Adapted from Perennial Seller: The Art of Making And Marketing Work That Lasts In an interview, the novelist Ian McEwan once complained light-heartedly about what it was l…
Note to All Creatives: Marketing is Your Job Read More »
Seven things to do right now to get noticed. — You don’t need a complicated marketing plan, selfie strategy, or growth hack to market yourself. If you want people to care about …
How To Market Yourself Without Marketing Yourself Read More »
A school teacher builds million-dollar businesses on Laffy Taffy — Alison J. Prince, now the creator of four multi-billion dollar businesses, has a story a lot of us may find familiar: …
This Brilliant Marketing Strategy Costs $0.12 Read More »
After “Strategy”, value is probably the most abused word in marketing. A quick survey of agency, consultancy, studio and creative/strategy…
What Value do you Create? Marketing’s 3 Types of Value Read More »
