9. Our target market is defined.
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10. Industry positioning is strong and clear.
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11. Our ideal customer profile is characterized.
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12. We know our competition.
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13. We know the value of what we provide and how we are different from others.
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14. Our messaging is consistent, simple, and easy to comprehend.
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15. We provide sales tools including white papers, webinars, and case studies.
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16. Our lead nurturing strategy is defined and clear.
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17. Our marketing ROI and metrics are established.
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18. We know which are our most profitable customers.
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