I’m Dean Dzurilla & I help people sell

I founded 3 multi-million dollar companies and advise founders, recruit and mentor salespeople, and provide business development services on a fractional basis. I also invest in opportunities that I find interesting.

Selling is hard. Let me help you do it better.

I’ve worked with Dean Dzurilla for a little over 2 years. Talk about a masterclass in running sales at a startup!

There are many reasons why working with him is a no-brainer. Here are three:

Dean Dzurilla isn’t a cookie-cutter type of guy. He really works to understand the challenges, objectives, priorities, and the stakeholders involved when discussing strategy.

He is personally invested in my success. Dean Dzurilla doesn’t just deliver advice; he seeks to understand the outcomes and actively works with me to optimize the business. More than that, he helps me to understand why it matters.

Maybe most importantly, Dean Dzurilla produces results. He has a laser focus when it comes to success and is relentless in his pursuit to ensure that we not only achieve, but surpass our goals.

Cortney Smith, VP of Sales

Programs

Advising
Fractional
Mentorship
Workshop
Investing
Recruiting

Advising

1:1 FOUNDER COACHING

Do you want to earn more and simplify your life? Let me share how. I help founders grow with the right approach and mindset.

My coaching programs are designed to accelerate results in both your business and personal life. Progress is measured in growth. I intentionally and confidentially work with you to create more of it.

One big difference between my approach and others is that I focus on the founder and then the business. From my perspective, it’s all about you. Company success hinges on your ability to develop yourself into an effective leader. You have so much to navigate. If you know how, it shows up in the way you carry yourself, make money, and live your life.

I work with founders on everything from visioning to hiring, sales planning, and positioning, I generally have an aligned industry focus and our time together is relatively structured. Yet we also meet and talk ad hoc about issues that keep you up at night. Time with me feels safe, constructive and energizing. I ask tough questions but do gently.
3-6 Month Program

Coaching sessions to assess your situation and provide a clear perspective. I meet with you 1x per week and am available on call via Slack, phone, text message, and email if you need me in between.

Make the Big Leap

Learn to make decisions and overcome fears, bad habits, and self-limiting mindsets.

Customized to You

I’m available to problem solve whatever’s on your mind. I want to make you more effective at living your life—at work and home.

Connect with Peers

I help you build a network of peers in similar situations to learn from each other, improve accountability, and stay on track.

Let's get started
There are business coaches and there are business veterans. The former might walk you through preparation, strategies, concepts, and if you're lucky, application and execution. Business veterans get in the trenches with you. There is no ‘war’ too complex for them. Everything is solvable. This is because they've already navigated the business game of life, so they're poised to offer you something more: real-life experience. Dean Dzurilla is a veteran. He'll help you weave through the intricacies and uniqueness of your journey professionally and maybe surprisingly, personally. If you're looking for some real horsepower to level up your business, look no further. During a huge shift and season of change, I can't thank Dean enough for being there for both my business and life. I'm humbled by his help. He's truly invaluable.
Ari Salafia, Co-Founder & CEO

Fractional Business Development Services

PART-TIME RAINMAKER + STRATEGIC PARTNER
Do you want to grow your business? Is now the time for sales? Let’s find out. I’ll help you build out the key drivers of sales effectiveness, including:
Sales Strategy
  • Target Customers / Segmentation
  • Customer Profitability Criteria
  • Industry Positioning
  • Competitive Landscape
  • Value Prop / Differentiation
  • Sales Model
Sales Methodology
  • Sales Coverage Model
  • Sales Process
  • Rules of Engagement
  • CRM
  • Sales Force Automation
Integrated Sales & Marketing
  • Consistent Messaging
  • Sales Tools
  • Universal Lead Definition
  • Lead Gen Strategy / Automation
  • Marketing ROI & Metrics
Performance Management
  • Territory Management
  • Sales Goals & Quotas
  • Pipeline Management & Forecasting
  • Metrics, Reporting & Dashboards
  • Compensation & Incentive Plans
Sales Organization & Talent
  • Organizational Design
  • Defined Roles & Responsibilities
  • Staffing & Hiring Plans
  • Sales Training Programs
  • Leadership Development
Corporate Development
  • Geography Expansion
  • Investor Management
  • Mergers & Acquisitions
  • Ownership Transition
  • Value Enhancement
I provide fractional sales and business development services for B2B companies with revenue departments still in formation. I help startups with activities such as selling, sales strategy, strategic partnerships, channel development and contract negotiations. From single day deep dive sessions, to one month sprints, to multi-month initiatives, I can assist in ways that make sense for you. When you have work that needs to be done, but you’re not sure about hiring someone full-time, I will help. Think of me as your part-time rainmaker + strategic partner.
Solutions That Work
You bring me problems, I give you solutions. I shine at giving you concrete, implementable assets to drive sales effectiveness.
Upfront Billing
My fractional engagements are fixed price and deliverables-oriented. Each engagement is priced by project or fixed monthly fee. No surprises.
Integrated Sales & Marketing
Each engagement is deployed through me and my independent network of experts. You get access to people that will help you grow.
Let's get started

Mentorship

1:1 PRODUCER MENTORSHIP
My mentorship program—designed for early and growth-stage, B2B sales professionals—is a unique 3-6 month sales coaching and accountability program designed to provide the ongoing education, planning tools, and strategies necessary to see results. It addresses the toughest issues most producers face including asking the right questions, maintaining deal flow, properly setting expectations, overcoming objections and managing time effectively.
 
Areas of Mastery Include:
  • Asking for Money
  • Asking the Right Questions
  • Audience Segmentation
  • Channel Strategy
  • Communications Strategy
  • Competitive Analysis
  • Customer Creation
  • Customer Discovery
  • Customer Validation
  • Goal Setting & Prioritization
  • Growth Levers
  • ICP Creation
  • Making the Sale
  • Maintaining Deal Flow
  • Partnering with Marketing & Product
  • Personality & Skills Assessments
  • Positioning & Messaging
  • Sales Stage Analysis & Design
  • Sales Scripts Creation
  • Sales Metrics
  • Sales Playbooks
  • Writing Emails that Perform
  • Working with Founders
  • Whatever’s Blocking You Right Now
I mentor early and growth-stage sales producers at B2B companies.
3-6 Month Program

I meet 2x per week and am available on call over Slack, text message, and email.

Customized to You

I’m available to problem solve whatever’s on your mind. I want to make you more effective at your job now and stay in touch in the future.

Round Out Your Skillset

Learn to overcome selling fears, bad habits, and self-limiting mindsets.

Selling Resources

I provide you with templates and frameworks—and teach you how to apply them to your company for better results and faster growth.

Connect with Peers

I help you build a network of peers in similar situations to learn from each other.



FOUNDERS & VC’s
Why My Mentorship Program?

Hiring sales producers is expensive. I ensure they are successful and continue to grow with your company.

Make Your Company Grow Faster

Sales is an essential function. Getting it right takes help. I tailor my program for you.

Set Your Producers Up for Success

I help sales professionals grow as strategic leaders by mentoring them directly. I know how to crush it and will help your producers do the same.

Let's get started

Workshops

SALES STRATEGY WORKSHOPS

Need help kickstarting your sales efforts? I offer strategy workshops for early and growth-stage B2B companies—tailored to your company’s size, audience, business model, and current team. You’ll meet with me (and my colleagues when appropriate) for hands-on strategy sessions.

My workshops will produce positive changes in your salespeople and better results in your profits.

I offer workshops with founders and sales teams to discuss their biggest sales problems. My high-impact, hands-on workshops develop key employees into true leaders who drive big results. Here’s how:
Sales Audit
Send me forecast reports, sales notes, account plans, etc. to get me up to speed on your selling efforts.
Strategy Sessions
I plan sessions to talk through sales strategy, product positioning, sales tips, sticking points, growth levers, communication strategies, etc.
Action Plans
I’m available to problem solve whatever’s on your mind. I want to make you more effective at living your life—at work and home.
Let's get started

Investing

scale disruptive businesses

Get connected with someone who understands your journey and knows what it takes to build and scale disruptive businesses. I love helping early-stage entrepreneurs with small capital placements, often coupled with advisory arrangements.

I invest in early-stage companies alongside other key partners and strategic relationships. If you have an early-stage opportunity worth looking at, let me know. 

Email me

Job Board & Recruiting Help

Recruitment Help For Start-Ups and Producers

I run a job board focused on early and growth-stage sales and business development roles. Plus, I offer recruiting services for startups.

I help you hire qualified sales producer. Post a role to my job board, join my contingent recruiting referral program, or partner with me to hire your next rainmaker.  
Referral Program

I work with companies to find the right candidate. You pay me a referral bonus only if you hire someone I refer

Interviewing Help

I’ll help you evaluate candidates by being a sale expert in your interview process.

Qualified Candidates

Whether referring or interviewing, I look for sales people who are both scrappy and strategic, with the right type of experience for your company.

The Right Role & Process

I help you define a role and plan your interview process. This sets everyone involved up for success and speeds up the overall process.

Mentorship Program

I will mentor your sales producer once hired. My mentorship program helps make your new sales hire successful.

Find new roles & accelerate your career. I work with producers to identify their next career move and make intros to companies I know or advice. If you’re considering your next role at a start-up or growth company, let’s talk. Chat with me about your career. I love meeting rainmakers to discuss their career trajectory. Here’s how it works:  
Contact Me

I select few candidates to work with per month-for free, no strings attached.

Discuss Your Career

I’ll chat with you about your next step, whether that’s now or in the future.

Connect You with Roles

I connect you with founders at companies when you’re ready to explore new roles.

Let's get started

Check Out My Producers-Only Job Board

Looking for a new role? My job board makes it easier to find early & growth stage sales & biz dev roles at B2B and B2C companies. Stop wasting time looking–I’ve done it for you.

Go to Job Board

Two easy ways to get you growing

Advisory, Mentorship & Workshop Programs
  • Add senior business development expertise
  • Billed by the day, week, or month
  • Expand and reduce as needed
  • No contract needed
Fractional & Recruitment Programs
  • Based on implementable assets
  • Priced by project or fixed monthly fee
  • Deployed through me and my independent network of experts
Dean Dzurilla makes work so much fun! I only wish we had found him years ago. He has been such an asset to our entire organization and has brought a wealth of entrepreneurial insight to our leadership team. His advice, encouragement, and collaborative approach has forced us to level-up and think critically about the direction of our business. Taking this growth (and vulnerability!) journey with Dean will go down as one of the best investments we have made for our company.
Allison HARDY, Managing Partner
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It all started with a simple question

Why don’t you go into sales?

Because I’d been recently laid off from a dot com company that went from boom to bust in what felt like a hot minute, I was asked some version of that question on a nearly daily basis.  To be honest, I often answered it dismissively.

Sales was below me.  It was a dirty word.  Salespeople were slimy.  I on the other hand was a marketing purist.  Building technology was my future.  I planned to start a company.  There was no way I could possibly get excited about selling someone else’s junk.  Plus, public speaking made me nervous.  I was afraid to ask questions or talk about money.  Selling was for gifted speakers–I wasn’t.  Sales was for money grubbing, plastic individuals who didn’t care about anyone besides themselves–that wasn’t me.

Basically I didn’t know anything about sales.

But I was broke–really broke.  I needed a job.  So I put my picture on a cereal box and landed one.  A sales job.

And my world changed.

Getting into sales was a godsend.  It upended my life.  Being a salesman catalyzed my mindset and behaviors needed to be successful.  Knowing how to sell gave me confidence and the ability to do so much more.  And it was fun!

Now, after nearly two decades of selling - partnering with hundreds of companies around the world, and also founding three award winning multi-million dollar businesses - I’m thrilled to share what I know.

Sales mastery takes a lifetime.  Even the best performers work constantly to enhance their game.  And that’s where I get involved.

Early and growth-stage companies hire me to help them sell.  I do so in many ways.  First, it starts with people. I often advise founders on how to become better leaders through 1:1 coaching.  Second, I offer growth programs like sales training, workshops, mentorship and fractional biz dev services for their revenue teams.

My approach is simple; find the meaning behind the reason.  Then we begin the academic and spiritual journey towards sales enlightenment and growth.

“Working with Dean Dzurilla has been exactly what I didn’t know that I needed. His approach to consulting and mentoring his clients is truly special. Dean is honest, vulnerable, transparent and frankly, just downright helpful. Having a trusted sounding board as we are making business decisions adds so much comfort to my workday and personal life. He has truly been a blessing and I’m so grateful to know him!”

Carly Dugan, Founding Partner

" Dean Dzurilla is a man of action, a wealth of actionable knowledge, and a caring human being. My experience working with him has always been that he follows the KISS principle to a T and that he does a great job cutting through the noise. He is also a positive force for good and a man that knows how to innovate and grow a company in a principled manner. If you’re looking to grow your business, increase sales, and come up with innovative ideas, look no further than him.”

Matt Klepac, CEO